Resources · Data dictionary

Every field, explained.

The consumer file carries 18 fields per record. Geography and demographics are visible and filterable for free; names, phone numbers and addresses stay masked until you reveal them at one credit each.

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Identity

Who the record belongs to.
first
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First name

Given name of the individual.

Text, up to 100 chars
last
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Last name

Family name of the individual.

Text, up to 100 chars

Address

Postal location of the household.
address1
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Street address

Primary street line.

Text
address2
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Unit / suite

Secondary line (apt, unit), when present.

Text
city
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City

USPS city name.

Text, upper case
state
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State

Two-letter state or DC code — all 50 states and DC.

2 letters
zip
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ZIP code

5-digit ZIP; also powers radius search.

5 digits
zip4
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ZIP+4

Four-digit delivery-point extension.

4 digits
county
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County

County name.

Text, upper case

Contact

How to reach the household.
cell
No filter Reveal · 1
Phone number

Phone on file. Encrypted at rest; shown masked until revealed.

10 digits
do_not_call_flag
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DNC flag

Whether the number is flagged on the Do-Not-Call list in the source file. Unflagged records are “callable”.

Y / N

Household

Demographic profile.
homeowner
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Homeowner / renter

Owner-occupied or renter.

Code — see table
marital_status_in_the_hhld
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Marital status

Married, single, or inferred married/single.

Code — see table
gender
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Gender

Female, male or unknown.

Code — see table
est_age
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Estimated age

Estimated age in years (adults).

Number

Financial

Modeled financial bands.
est_income
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Household income

Estimated household income in 19 bands (A–S).

Band A–S
summarized_credit_score
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Credit rating

Summarized credit band in 8 tiers (A–H).

Band A–H
home_market_value
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Home market value

Estimated home value in 19 bands (A–S).

Band A–S

Code tables

What each stored code means.
Household incomeest_income
CodeMeaning
AUnder $10,000
B$10,000–$14,999
C$15,000–$19,999
D$20,000–$24,999
E$25,000–$29,999
F$30,000–$34,999
G$35,000–$39,999
H$40,000–$44,999
I$45,000–$49,999
J$50,000–$54,999
K$55,000–$59,999
L$60,000–$64,999
M$65,000–$74,999
N$75,000–$99,999
O$100,000–$149,999
P$150,000–$174,999
Q$175,000–$199,999
R$200,000–$249,999
S$250,000+
Home market valuehome_market_value
CodeMeaning
A$1,000–$24,999
B$25,000–$49,999
C$50,000–$74,999
D$75,000–$99,999
E$100,000–$124,999
F$125,000–$149,999
G$150,000–$174,999
H$175,000–$199,999
I$200,000–$224,999
J$225,000–$249,999
K$250,000–$274,999
L$275,000–$299,999
M$300,000–$349,999
N$350,000–$399,999
O$400,000–$449,999
P$450,000–$499,999
Q$500,000–$749,999
R$750,000–$999,999
S$1,000,000+
Credit ratingsummarized_credit_score
CodeMeaning
A800+
B750–799
C700–749
D650–699
E600–649
F550–599
G500–549
HUnder 499
Homeowner / renterhomeowner
CodeMeaning
OHome owner
RRenter
Marital statusmarital_status_in_the_hhld
CodeMeaning
MMarried
SSingle
AInferred married
BInferred single
Gendergender
CodeMeaning
FFemale
MMale
UUnknown
DNC flagdo_not_call_flag
CodeMeaning
YOn DNC list
NNot on DNC list

Blank values mean the field was empty in the source. Gender codes B and I may appear and are not defined in the source dictionary.

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